The Senior Market Research Professional performs data analysis supporting learning plans via management and usage of consumer behavioral, demographic, and attitudinal data. The Senior Market Research Professional work assignments involve moderately complex to complex issues where the analysis of situations or data requires an in-depth evaluation of variable factors.
Humana needs your broad market research expertise to help us understand, tell a compelling story about customer healthcare needs and experiences. This includes developing deep insights related to Member and Physician needs, both for today and tomorrow. Through the collection, analysis and strategic interpretation of data, you will be a trusted advisor to key stakeholders across Humana to help us deliver on our brand promise: “Healthcare Partner for Life.”We’re passionate about being a customer-centric company focused on helping our customers achieve lifelong well-being. We encourage you to dive into your passion for market research to help Humana tell the health-and-wellness stories of our customers. We’re looking for driven, innovative people who are interested in using their consumer, customer and analytical skills to help Humana make lasting, positive changes in the healthcare industry.
Assignment Capsule- Be a key member of the Market Research Team. Our team collaborates with others across the enterprise to deliver impactful results and build strong lasting relationships. You will be able to utilize not only traditional consumer research but partner with others on our team in the areas of Customer Experience and Competitive Intelligence. As a team, we focus on a wide range of business questions, issues and opportunities. Humana is seeking a Sr. Market Research Professional who will use insights and subject matter expertise to lead, influence and motivate action. You will identify key client questions, develop Research Learning Plans and utilize appropriate research methodologies and technologies to address the needs. Your ability to partner will impact the success of key strategic initiatives and foster cross-functional collaboration across the enterprise. Your area of focus would be to research ways to better engage Humana plan members (senior citizens) with our programs to support their health. Related research could include Physician Insights, New Clinic & Service Development, Humana Nurse and other Humana provided health support programs, as well a Brand Health tracking, segmentation, advertising development & testing, usability testing, etc.
Will work on a team with other market researchers
Focus on the client’s business need / objectives throughout the process.
Develop Research Learning Plans that address key business needs.
Present strategic recommendations to leadership in a clear and compelling story.
Oversee development of questionnaires, analytical plans and reporting.
Write / present research findings, conclusions and implications.
Ensure client deliverables meet research objectives and contain value-added insights to help drive business outcomes.
Actively seek out new skills, refine capabilities and increase subject matter expertise.
Utilize cutting edge methodologies, analytic approaches, storytelling & business understanding.
Embrace change by seeking out new thinking and more efficient ways of working.
Manage key initiatives within budget and against timetable expectations.
Help clients with growth strategies, planning and forecasting.
Participate in client strategic and tactical meetings.
Consistently put in the time and effort to deliver on client expectations.
Be responsive to client needs.
Welcome feedback and act on it accordingly.
Bachelor’s degree in a related field.
Minimum of 8+ years in marketing research.
Strong research fundamentals experience including ability to recommend alternative research designs, understand statistical output and analyze results through delivery of implications.
Broad research “toolkit” including different types of qualitative and quantitative techniques.
Strong verbal and written communication skills.
Ability to communicate effectively at all levels within the organization and with vendor-partners.
Enthusiasm and motivation essential; a confident change-agent; strong selling and presentation skills (oral and written).
Experience and desire to work on cross-functional teams.
Strong interpersonal skills, good team player / builder.
Strategic thinking and planning capabilities; organized and detail-oriented.
Master’s in Market Research / MBA degree a plus.
Some Supplier or Consultant background a plus
Experience with managing research vendor-partners.
Scheduled Weekly Hours
Equal Opportunity Employer
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